Brand identity, guidelines, web-site and merch concept

Graphic elements for national park Samarskaya Luka

A simple story for a children's book

Сorporate identity for the club of employees, who help newcomers to adapt to the company.

The main theme are the hands. Which can convey emotions, gestures. They can support and hug. Show where to go or who to contact. A dynamic, positive image that captures the essence of the Buddy Club.

The logo uses a decorative friendly font. In terms of thickness and style, it is combined with the logo, creating a single corporate block.

Brand characters were designed for internal communication. They are round, kind and happy. Such graphics are subconsciously perceived with confidence. Warm and light colors complement the perception. The characters clap their hands. Arrangement in a circle is associated with unification and unity.

Brand comics for employees to make company's processes clear.

Сorporate identity for сompany values.